Koushyar Rajavi - Concepedia

Author

Koushyar Rajavi

Also Known As

Koushyar Rajavi, Rajavi, Koushyar

Publications

260

Citations

H-Index

Concepts

All Affiliations

Koushyar Rajavi is an author at Georgia Institute of Technology specializing in management, consumer research, and marketing.

#	Concept	H-Index	Publications	Citations
1	Management	5	5	239
2	Business	4	4	183
3	Arts	1	1	90
4	Engineering	1	1	14
5	Social Sciences	1	1	56

Koushyar Rajavi

Publications

239

Citations

H-Index

Page 1

	Year	Citations
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities Koushyar Rajavi, Tarun Kushwaha, Jan‐Benedict E.M. Steenkamp Journal of Consumer Research New Product IntroductionBrand StrategyConsumer ResearchCpg CategoriesManagement	2019	90
Consumer Trust: Meta-Analysis of 50 Years of Empirical Research Mansur Khamitov, Koushyar Rajavi, Der-Wei Huang, Journal of Consumer Research Behavioral SciencesConsumer Decision MakingConsumer UncertaintyBehavioral Decision MakingConsumer Study	2024	56
How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows Kartik Kalaignanam, Tarun Kushwaha, Koushyar Rajavi Journal of Retailing MarketingCustomer SatisfactionElectronic MarketplaceOnline Customer BehaviorDigital Marketing	2018	54
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries? Koushyar Rajavi, Tarun Kushwaha, Jan‐Benedict E.M. Steenkamp Journal of Marketing Consumer ResearchBrand StrategyBad TimesUnited KingdomBrand Loyalty	2022	25
Understanding the relationship of conflict and success in software development projects Mohammad R. Basirati, Marko Otasevic, Koushyar Rajavi, Information and Software Technology Software MaintenanceProject-based OrganizationSoftware DevelopmentEngineeringOrganizational Communication	2020	14

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