Koushyar Rajavi

In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities

Koushyar Rajavi, Tarun Kushwaha, Jan‐Benedict E.M. Steenkamp · Journal of Consumer Research · 2019 · 90 citations

New Product Introduction, Brand Strategy, Consumer Research +21

Consumer Trust: Meta-Analysis of 50 Years of Empirical Research

Mansur Khamitov, Koushyar Rajavi, Der-Wei Huang et al. · Journal of Consumer Research · 2024 · 56 citations · Full text

Behavioral Sciences, Consumer Decision Making, Consumer Uncertainty +15

How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows

Kartik Kalaignanam, Tarun Kushwaha, Koushyar Rajavi · Journal of Retailing · 2018 · 54 citations

Marketing, Customer Satisfaction, Electronic Marketplace +11

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

Koushyar Rajavi, Tarun Kushwaha, Jan‐Benedict E.M. Steenkamp · Journal of Marketing · 2022 · 25 citations

Consumer Research, Brand Strategy, Bad Times +18

Understanding the relationship of conflict and success in software development projects

Mohammad R. Basirati, Marko Otasevic, Koushyar Rajavi et al. · Information and Software Technology · 2020 · 14 citations

Software Maintenance, Project-based Organization, Software Development +13