Concepedia
1
Publications
298
Citations
H-Index
2010
Active since
Affiliations
Western University(Current)
Maggie Matear is an author at Western University.
Publications per year
2010–2010
A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions
Allison R. Johnson, Maggie Matear, Matthew Thomson · Journal of Consumer Research · 2010 · 298 citations
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