Concepedia

Frank Acito

FA

10

Publications

1.6K

Citations

10

H-Index

1986

Active since

Affiliations

Indiana University Bloomington(Current)

Indiana University

Frank Acito is an author at Indiana University Bloomington specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingEducationDecision TheoryMarketing AnalyticsStrategic ManagementCustomer SatisfactionPsychologyStatistics

Publications per year

1986–2014

10

Publications

10

Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations

Thomas Gruen, John O. Summers, Frank Acito · Journal of Marketing · 2000 · 1.1K citations

Education, Organizational Behavior, Organizational Socialization +19

Business analytics: Why now and what next?

Frank Acito, Vijay Khatri · Business Horizons · 2014 · 129 citations

Operations Analytics, Business Intelligence, Prescriptive Analytics +6

Development of archetypes of international marketing strategy

Lewis K.S. Lim, Frank Acito, Alexander Rusetski · Journal of International Business Studies · 2006 · 103 citations

International Marketing, Management, Business +5

Marketing and Sales: Strategic Alignment and Functional Implementation

William M. Strahle, Rosann L. Spiro, Frank Acito · Journal of Personal Selling and Sales Management · 1996 · 88 citations

Marketing Analytics, Customer Satisfaction, Sales Objectives +14

Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation

Hanjoon Lee, Frank Acito, Ralph L. Day · Journal of Marketing Research · 1987 · 64 citations

Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +21

Rows per page

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