Concepedia
Statistics
Publications
21
Citations
3.2K
H-Index
18
Active since
1978
Affiliations
Indiana University(Current)
Indiana University Bloomington
University of Florida
University of Tennessee at Knoxville
California State University, Stanislaus
Rosann L. Spiro is an author at Indiana University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessCustomer SatisfactionSales ManagementConsumer ResearchConsumer BehaviorMarketing InsightsProfessional SellingRelationship Marketing
Publications per year
1978–2016
Adaptive Selling: Conceptualization, Measurement, and Nomological Validity
Rosann L. Spiro, Barton A. Weitz · Journal of Marketing Research · 1990 · 872 citations
Rosann L. Spiro, Barton A. Weitz · Journal of Marketing Research · 1990 · 487 citations
Customer Satisfaction, Adaptive Selling, Consumer Research +19
Communication Style in the Salesperson-Customer Dyad
Kaylene C. Williams, Rosann L. Spiro · Journal of Marketing Research · 1985 · 283 citations
Relationship Marketing, Customer Satisfaction, Communication Styles +15
Recapturing store image in customer-based store equity: a construct conceptualization
Katherine B. Hartman, Rosann L. Spiro · Journal of Business Research · 2004 · 267 citations
Marketing, Customer Satisfaction, Customer Experience +7
Persuasion in Family Decision-Making
Rosann L. Spiro · Journal of Consumer Research · 1983 · 222 citations
Behavioral Sciences, Behavioral Decision Making, Consumer Science +15
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