Concepedia

Katherine B. Hartman

KB

Statistics

Publications

8

Citations

508

H-Index

8

Active since

2004

Affiliations

University of North Carolina Wilmington(Current)

Ohio University

Katherine B. Hartman is an author at University of North Carolina Wilmington specializing in education, marketing, and management.

Top concepts

EducationMarketingManagementConsumer ResearchCustomer SatisfactionBusinessEducational PsychologyCultureTourismPsychology

Publications per year

2004–2013

8

Publications

8

Recapturing store image in customer-based store equity: a construct conceptualization

Katherine B. Hartman, Rosann L. Spiro · Journal of Business Research · 2004 · 267 citations

Marketing, Customer Satisfaction, Customer Experience +7

Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames

Brian R. Kinard, Katherine B. Hartman · Journal of Advertising · 2013 · 91 citations

Online Experiment, Targeted Advertising, Brand Strategy +25

Television and Movie Representations of Salespeople: Beyond Willy Loman

Katherine B. Hartman · Journal of Personal Selling and Sales Management · 2006 · 33 citations

Retail and Service Encounters: The Inter-Cultural Tourist Experience

Katherine B. Hartman, Tracy Meyer, Lisa L. Scribner · Journal of Hospitality Marketing & Management · 2009 · 28 citations

Customer Satisfaction, Tourism Management, Consumer Research +16

What Ratemyprofessors.com Reveals About How and Why Students Evaluate Their Professors: A Glimpse Into the Student Mind-Set

Katherine B. Hartman, James B. Hunt · Marketing Education Review · 2013 · 26 citations

Customer Satisfaction, Educational Psychology, Consumer Research +24

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