Concepedia

James B. Hunt

JB

Statistics

Publications

32

Citations

1.9K

H-Index

23

Active since

1962

Affiliations

University of North Carolina Wilmington(Current)

Baylor University

University of West Florida

University of Southampton

Queen Mary University of London

James B. Hunt is an author at University of North Carolina Wilmington specializing in nuclear physics, physics, and marketing.

Publications per year

1962–2019

32

Publications

32

The Protection Motivation Model: A Normative Model of Fear Appeals

John F. Tanner, James B. Hunt, David R. Eppright · Journal of Marketing · 1991 · 377 citations

Social Sciences, Marketing, Psychology +17

The Protection Motivation Model: A Normative Model of Fear Appeals

John F. Tanner, James B. Hunt, David R. Eppright · Journal of Marketing · 1991 · 246 citations

Social Sciences, Marketing, Psychology +17

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Christian Schimmelpfennig, James B. Hunt · Psychology and Marketing · 2019 · 233 citations

Business, Marketing, Marketing Management +10

The broadband dynamic vibration absorber

James B. Hunt, Johan Nissen · Journal of Sound and Vibration · 1982 · 110 citations

Natural Sciences, Materials Science, Physics +12

The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement

Thomas L. Baker, James B. Hunt, Lisa L. Scribner · The Journal of Marketing Theory and Practice · 2002 · 87 citations

Business, Marketing, Marketing Management +15

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