Concepedia

David R. Eppright

DR

7

Publications

870

Citations

7

H-Index

1991

Active since

Affiliations

University of West Florida(Current)

Baylor University

University of North Carolina Wilmington

David R. Eppright is an author at University of West Florida specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessPsychologyPublic HealthInteractive MarketingBehavioral Decision MakingMotivationFear Appeals

Publications per year

1991–2009

7

Publications

7

The Protection Motivation Model: A Normative Model of Fear Appeals

John F. Tanner, James B. Hunt, David R. Eppright · Journal of Marketing · 1991 · 377 citations

Behavioral Decision Making, Digital Marketing, Psychosocial Determinant +21

The Protection Motivation Model: A Normative Model of Fear Appeals

John F. Tanner, James B. Hunt, David R. Eppright · Journal of Marketing · 1991 · 245 citations

Behavioral Decision Making, Digital Marketing, Psychosocial Determinant +21

Aggregate consumer expectation indexes as indicators of future consumer expenditures

David R. Eppright, Nestor M. Arguea, William L. Huth · Journal of Economic Psychology · 1998 · 67 citations

Economic Measure, Econometric Model, Economics +13

Fear, Coping, and Information

David R. Eppright, James B. Hunt, John F. Tanner et al. · Health Marketing Quarterly · 2002 · 60 citations

Behavioral Decision Making, Fear Appeals, Social Marketing +19

The indexes of consumer sentiment and confidence: Leading or misleading guides to future buyer behavior

William L. Huth, David R. Eppright, Paul M. Taube · Journal of Business Research · 1994 · 58 citations

Online Customer Behavior, Behavioral Decision Making, Buyer Behavior +13

Rows per page

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