Concepedia

Christian Schimmelpfennig

CS

Statistics

Publications

4

Citations

335

H-Index

4

Active since

2013

Affiliations

University of Zurich(Current)

Christian Schimmelpfennig is an author at University of Zurich specializing in marketing management, business, and celebrity endorsement strategy.

ORCID

Publications per year

2013–2019

4

Publications

4

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Christian Schimmelpfennig, James B. Hunt · Psychology and Marketing · 2019 · 233 citations

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Selection of celebrity endorsers

Svend Hollensen, Christian Schimmelpfennig · Marketing Intelligence & Planning · 2013 · 43 citations

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Who is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements

Christian Schimmelpfennig · Journal of International Consumer Marketing · 2018 · 38 citations

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The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements

Christian Schimmelpfennig · Journal of Global Marketing · 2018 · 21 citations

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