Concepedia

Svend Hollensen

SH

13

Publications

1.6K

Citations

12

H-Index

2001

Active since

Affiliations

University of Southern Denmark(Current)

University of Greenwich

Svend Hollensen is an author at University of Southern Denmark specializing in business, management, and strategic management.

Top concepts

BusinessManagementStrategic ManagementMarketingGlobal StrategyMarketing InsightsBrandingStrategyBrand StrategyBrand Awareness

Publications per year

2001–2022

13

Publications

13

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 773 citations · Full text

Entertainment Marketing, Digital Marketing, Initial Hype +23

Metaverse – the new marketing universe

Svend Hollensen, Philip Kotler, Marc Oliver Opresnik · Journal of Business Strategy · 2022 · 442 citations

Metaverse, Digital Marketing, Emerging Media +23

The process of benchmarking, benchlearning and benchaction

Per Vagn Freytag, Svend Hollensen · The TQM Journal · 2001 · 76 citations

Total Quality Management, Performance Benchmarking, Engineering +24

Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels—An Exploratory Study

Pernille Eskerod, Svend Hollensen, Manuel Francisco Morales Contreras et al. · Sustainability · 2019 · 64 citations · Full text

Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach

Jonathan A.J. Wilson, Svend Hollensen · International Journal of Business Performance Management · 2012 · 60 citations

Rows per page

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