Journal of Business Research · 2004 · 267 citations · 28 references
BusinessMarketingRetail ManagementCustomer Relationship ManagementRetail MarketingRetail StrategyBrand EquityBrand ImageCustomer Experience ManagementCustomer LoyaltyStore Operations ManagementStore PlanningRetail Brand ImageRetail Store ImageStore Brand EquityStore Brand ImageStore Design StrategyStore Environment DesignStore Image Management
28
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Dimensions of Consumer Expertise
Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text
Business, Marketing, Psychology +11