Concepedia
Journal of the Academy of Marketing Science · 1994 · 1.5K citations · 39 references
BusinessMarketingRetail ManagementStorage SystemsImage QualityImage Quality AssessmentPerceptual Quality AssessmentRetail Store ImageStore Brand ImageStore Environment DesignStore Environment PerceptionStore Image Management
39
The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations
Social Sciences, Psychology, Social Psychology +10
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text
Business, Marketing, Marketing Management +12
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text
Business, Marketing, Marketing Management +17
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations
Human Inference: Strategies and Shortcomings of Social Judgment.
Christopher Cherniak, Richard E. Nisbett, L. Ronald Ross · The Philosophical Review · 1983 · 4.3K citations
Social Sciences, Psychology, Social Psychology +14