Concepedia
Statistics
Publications
16
Citations
1.4K
H-Index
15
Active since
1993
Affiliations
Oakland University(Current)
University of Alberta
Iowa State University
Mukesh Bhargava is an author at Oakland University specializing in management, marketing, and business.
Top concepts
ManagementBusinessMarketingConsumer ResearchAdvertisingConsumer BehaviorAdvertising EffectivenessFinancePsychologySocial Sciences
Publications per year
1993–2017
Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
Sridhar N. Ramaswami, Rajendra K. Srivastava, Mukesh Bhargava · Journal of the Academy of Marketing Science · 2008 · 318 citations
Firm Performance, Management, Business +8
The Role of Affect in Attitude Formation: A Classical Conditioning Approach
John Kim, Jihye Lim, Mukesh Bhargava · Journal of the Academy of Marketing Science · 1998 · 195 citations
Classical Conditioning Approach, Cognitive Science, Behavioral Sciences +13
Factors Influencing Recall of Outdoor Advertising
Naveen Donthu, Joseph Cherian, Mukesh Bhargava · Journal of Advertising Research · 1993 · 130 citations
Advertising, Management, Consumer Research +5
R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study
Christoph Grimpe, Wolfgang Sofka, Mukesh Bhargava et al. · Journal of Product Innovation Management · 2017 · 94 citations · Full text
Reconciling diverse measures of performance
Mukesh Bhargava, Chris Dubelaar, Sridhar N. Ramaswami · Journal of Business Research · 1994 · 88 citations
Performance Studies, Human Performance Measuring, Performance Measure +4
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