Factors Influencing Recall of Outdoor Advertising

Measuring the Involvement Construct

Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

Social Sciences, Marketing, Social Psychology +11

The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption

Rohit Deshpandé, Wayne D. Hoyer, Naveen Donthu · Journal of Consumer Research · 1986 · 496 citations

Social Sciences, Ethnic Studies, Sociology +9

Print Ad Recognition Readership Scores: An Information Processing Perspective

Adam Finn · Journal of Marketing Research · 1988 · 150 citations

Education, Educational Measurement, Advertising +12

Advertising Experiments at the Campbell Soup Company

Joseph O. Eastlack, Ambar G. Rao · Marketing Science · 1989 · 90 citations

Business, Marketing, Marketing Management +17

The Perceived Informativeness of National and Retail Advertising

Karen Whitehall King, Leonard N. Reid, Spencer F. Tinkham et al. · Current Issues and Research in Advertising · 1987 · 29 citations

Business, Communication, Marketing +16