Concepedia

Campaign Recall

Campaign Recall is a metric within health communication research that quantifies the extent to which individuals can accurately recognize or remember exposure to a specific health campaign and its core messages upon subsequent prompting.

65

Publications

3.2K

Citations

273

Authors

132

Institutions

Publications per year

2017–2026

18

Parents

Publications

65

The Responsive Voter: Campaign Information and the Dynamics of Candidate Evaluation

Milton Lodge, Marco R. Steenbergen, Shawn Brau · American Political Science Review · 1995 · 686 citations

, , +17

How Mobile Advertising Works: The Role of Trust in Improving Attitudes and Recall

Shintaro Okazaki, Akihiro Katsukura, Mamoru Nishiyama · Journal of Advertising Research · 2007 · 158 citations

, , +17

Factors Influencing Recall of Outdoor Advertising

Naveen Donthu, Joseph Cherian, Mukesh Bhargava · Journal of Advertising Research · 1993 · 132 citations

, , +12

Impacts from repeated mass media campaigns to promote sun protection in Australia

Ben J. Smith · Health Promotion International · 2002 · 128 citations · Full text

, , +17

Mass Media, Ideation, and Behavior

D. Lawrence Kincaid · Communication Research · 2000 · 115 citations

, , +17

1–5 of 65

Authors

273

  1. AB
    Adrian Bauman

    The University of Sydney, Australia

    8 publications · 239 citations

    8

    h-index

  2. KD
    Kevin Davis

    RTI International, United States

    3 publications · 186 citations

    3

    h-index

  3. JK
    James Kite

    The University of Sydney, Australia

    3 publications · 93 citations

    3

    h-index

  4. LG
    Lise Gauvin

    Université de Montréal, Canada

    3 publications · 75 citations

    3

    h-index

  5. JN
    Jeff Niederdeppe

    Cornell University, United States

    3 publications · 213 citations

    3

    h-index

1–5 of 273

Institutions

132

  1. The University of Sydney

    Sydney, Australia

    7 h-index

    22 publications

    666 citations

  2. Cancer Council Victoria

    Melbourne, Australia

    4 h-index

    9 publications

    417 citations

  3. RTI International

    Durham, United States

    4 h-index

    9 publications

    565 citations

  4. University of Waterloo

    Waterloo, Canada

    3 h-index

    7 publications

    196 citations

  5. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    5 publications

    198 citations

  6. Université de Montréal

    Montreal, Canada

    3 h-index

    5 publications

    106 citations

  7. Johns Hopkins University

    Baltimore, United States

    3 h-index

    5 publications

    211 citations

  8. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    3 h-index

    12 publications

    398 citations

1–8 of 132

Venues

  1. Tobacco Control

    6 publications · 244 citations

    6

    h-index

  2. Journal of Health Communication

    6 publications · 178 citations

    6

    h-index

  3. 4

    h-index

  4. Journal of Advertising Research

    JAR · 4 publications · 337 citations

    4

    h-index

  5. Health Communication

    4 publications · 76 citations

    4

    h-index

1–5