Advertising Memory is a cognitive construct that refers to the retention and retrieval of advertising-related information in long-term memory, distinguished by its focus on the encoding, storage, and recall of brand messages, visual elements, and persuasive content within consumer decision-making processes.
438
Publications
28.6K
Citations
807
Authors
373
Institutions
Publications per year
2017–2026
55
Parents
Publications
438
Brand Familiarity and Advertising Repetition Effects
Margaret C. Campbell, Kevin Lane Keller · Journal of Consumer Research · 2003 · 834 citations
Business, Marketing, Psychology +17
1–5 of 438
Authors
807
- AF
14
h-index
- BG
10
h-index
- ET
9
h-index
- SN
9
h-index
- XZ
7
h-index
1–5 of 807
Institutions
373
University College London
London, United Kingdom
14 h-index
34 publications
1.1K citations
University of Michigan
Ann Arbor, United States
9 h-index
9 publications
1.7K citations
University of Wisconsin–Madison
Madison, United States
8 h-index
12 publications
882 citations
University of Kansas
Lawrence, United States
8 h-index
16 publications
893 citations
University of Minnesota
Minneapolis, United States
7 h-index
11 publications
351 citations
University of North Carolina at Chapel Hill
Chapel Hill, United States
7 h-index
7 publications
328 citations
University of South Australia
Adelaide, Australia
7 h-index
23 publications
960 citations
Kansas State University
Manhattan, United States
7 h-index
14 publications
395 citations
1–8 of 373
Venues
- Journal of Advertising
61 publications · 4.7K citations
40
h-index
- Journal of Advertising Research
JAR · 30 publications · 1.9K citations
23
h-index
- Journal of Marketing Research
24 publications · 2.2K citations
22
h-index
- Psychology and Marketing
25 publications · 1.2K citations
20
h-index
- Journal of Consumer Research
JCR · 20 publications · 4.6K citations
19
h-index
1–5