Concepedia
Statistics
Publications
29
Citations
2.2K
H-Index
22
Active since
1970
Affiliations
New York University(Current)
University of Toronto
Massachusetts Institute of Technology
Stanford University
University of Arizona
Ambar G. Rao is an author at New York University specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementConsumer ResearchEconomicsConsumer BehaviorAdvertisingQuantitative ManagementMarket DesignStatistics
Publications per year
1970–2003
Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons
Carrie M. Heilman, Kent Nakamoto, Ambar G. Rao · Journal of Marketing Research · 2002 · 341 citations
Marketing Analytics, Surprise Coupon, Pleasant Surprises +15
Asymmetric Reference Price Effects and Dynamic Pricing Policies
Praveen K. Kopalle, Ambar G. Rao, João L. Assunção · Marketing Science · 1996 · 300 citations
Economics, Dynamic Pricing, Asset Pricing +14
Truth or Consequences: An Analysis of Vaporware and New Product Announcements
Barry L. Bayus, Sanjay Jain, Ambar G. Rao · Journal of Marketing Research · 2001 · 196 citations
Digital Marketing, New Product Announcement, Integrated Reporting +27
Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment
Gary L. Lilien, Ambar G. Rao, Shlomo Kalish · Management Science · 1981 · 185 citations
Marketing Analytics, Consumer Uncertainty, New Product Introduction +23
Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry
Barry L. Bayus, Sanjay Jain, Ambar G. Rao · Journal of Marketing Research · 1997 · 178 citations
Human-machine Interaction, User Interface Design, Personal Digital Assistant +26
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