Concepedia
Statistics
Publications
29
Citations
2.2K
H-Index
22
Active since
1970
Affiliations
New York University(Current)
University of Toronto
Massachusetts Institute of Technology
Stanford University
University of Arizona
Ambar G. Rao is an author at New York University specializing in business, marketing, and marketing management.
Publications per year
1970–2003
Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons
Carrie M. Heilman, Kent Nakamoto, Ambar G. Rao · Journal of Marketing Research · 2002 · 343 citations
Business, Marketing, Retail Management +14
Asymmetric Reference Price Effects and Dynamic Pricing Policies
Praveen K. Kopalle, Ambar G. Rao, João L. Assunção · Marketing Science · 1996 · 303 citations
Social Sciences, Business Economics, Economics +17
Truth or Consequences: An Analysis of Vaporware and New Product Announcements
Barry L. Bayus, Sanjay Jain, Ambar G. Rao · Journal of Marketing Research · 2001 · 199 citations
Business, Strategic Management, Strategy +17
Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment
Gary L. Lilien, Ambar G. Rao, Shlomo Kalish · Management Science · 1981 · 186 citations
Business, Marketing, Marketing Management +17
Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry
Barry L. Bayus, Sanjay Jain, Ambar G. Rao · Journal of Marketing Research · 1997 · 180 citations
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