João L. Assunção

Asymmetric Reference Price Effects and Dynamic Pricing Policies

Praveen K. Kopalle, Ambar G. Rao, João L. Assunção · Marketing Science · 1996 · 300 citations

Economics, Dynamic Pricing, Asset Pricing +14

The Rational Effect of Price Promotions on Sales and Consumption

João L. Assunção, Robert J. Meyer · Management Science · 1993 · 160 citations

Consumer Uncertainty, Consumer Research, Pricing Policy +22

The Optimality of Consumer Stockpiling Strategies

Robert J. Meyer, João L. Assunção · Marketing Science · 1990 · 97 citations

Behavioral Decision Making, Future Prices, Consumer Research +22

The Role of Market Expansion on Equilibrium Bundling Strategies

Praveen K. Kopalle, Aradhna Krishna, João L. Assunção · 2013 · 27 citations

When (not) to indulge in ‘puffery’: the role of consumer expectations and brand goodwill in determining advertised and actual product quality

Praveen K. Kopalle, João L. Assunção · Managerial and Decision Economics · 2000 · 25 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +19