Statistics
Publications
3
Citations
178
H-Index
3
Active since
1971
Affiliations
Joseph O. Eastlack is an author at Campbell Soup (United States) specializing in marketing, marketing strategy, and advertising strategy.
Publications per year
1971–1989
3
3
Advertising Experiments at the Campbell Soup Company
Joseph O. Eastlack, Ambar G. Rao · Marketing Science · 1989 · 90 citations
Top management involvement with new products
Philip R. McDonald, Joseph O. Eastlack · Business Horizons · 1971 · 13 citations
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