Concepedia

Jiemiao Chen

JC

3

Publications

394

Citations

3

H-Index

2008

Active since

Affiliations

Indiana University Bloomington(Current)

Monash University

University of Wisconsin–Milwaukee

Jiemiao Chen is an author at Indiana University Bloomington specializing in advertising, creativity, and management.

ORCID

Top concepts

Publications per year

2008–2018

3

Publications

3

The Impact of Advertising Creativity on the Hierarchy of Effects

Robert E. Smith, Jiemiao Chen, Xiaojing Yang · Journal of Advertising · 2008 · 311 citations

, , +15

The effects of creativity on advertising wear-in and wear-out

Jiemiao Chen, Xiaojing Yang, Robert E. Smith · Journal of the Academy of Marketing Science · 2014 · 73 citations

, , +4

The boundaries for ad creativity: effects of type of divergence and brand processing and responses

Jiemiao Chen, Robert E. Smith · Journal of Brand Management · 2018 · 10 citations

, , +9

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