Concepedia

DeAnna S. Kempf

DS

11

Publications

1.4K

Citations

11

H-Index

1995

Active since

Affiliations

Iowa State University(Current)

Indiana University

DeAnna S. Kempf is an author at Iowa State University specializing in management, consumer research, and marketing.

Top concepts

ManagementMarketingConsumer ResearchInteractive MarketingBehavioral Decision MakingAdvertisingConsumer BehaviorCommunicationGenderPsychology

Publications per year

1995–2006

11

Publications

11

Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach

DeAnna S. Kempf, Robert E. Smith · Journal of Marketing Research · 1998 · 482 citations

Product Trial, Behavioral Decision Making, Consumer Study +16

Attitude formation from product trial: Distinct roles of cognition and affect for hedonic and functional products

DeAnna S. Kempf · Psychology and Marketing · 1999 · 345 citations

Product Trial, Behavioral Decision Making, Consumer Motivation +28

Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach

DeAnna S. Kempf, Robert E. Smith · Journal of Marketing Research · 1998 · 184 citations

The effects of gender on processing advertising and product trial information

DeAnna S. Kempf, Russell N. Laczniak, Robert E. Smith · Marketing Letters · 2006 · 71 citations

Gendered Perception, Gender Identity, Advertising +10

Advertising Message Involvement: The Role of Enduring and Situational Factors

Russell N. Laczniak, DeAnna S. Kempf, Darrel D. Muehling · Journal of Current Issues & Research in Advertising · 1999 · 64 citations

Customer Satisfaction, Consumer Study, Targeted Advertising +16

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