Russell N. Laczniak

Consumers’ Responses to Negative Word‐of‐Mouth Communication: An Attribution Theory Perspective

Russell N. Laczniak, Thomas E. DeCarlo, Sridhar N. Ramaswami · Journal of Consumer Psychology · 2001 · 499 citations

Business, Marketing, Marketing Management +9

From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being

Lauren Block, Sonya A. Grier, Terry L. Childers et al. · Journal of Public Policy & Marketing · 2011 · 489 citations

Public Health, Marketing, Nutrition +9

Enhancing Knowledge Development in Marketing

Easwar S. Iyer, Jill Avery, Sundar G. Bharadwaj et al. · 2010 · 334 citations

Business, Marketing, Marketing Management +14

Consumer adoption of the Internet: The case of apparel shopping

Eunah Yoh, Mary Lynn Damhorst, Stephen G. Sápp et al. · Psychology and Marketing · 2003 · 234 citations

Business, Innovation Management, Marketing +17

Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels

Darrel D. Muehling, Russell N. Laczniak · Journal of Advertising · 1988 · 195 citations

Business, Marketing, Psychology +13