Concepedia

Mobile Couponing

Mobile Couponing is a mobile marketing instrument that delivers time- and location-sensitive promotional offers to consumers via wireless devices, distinguishing itself from other digital couponing methods through its integration with mobile platforms and real-time consumer engagement capabilities.

30

Publications

1.3K

Citations

78

Authors

44

Institutions

Publications per year

2017–2026

7

Parents

Publications

30

Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons

Astrid Dickinger, Mirella Kleijnen · Journal of Interactive Marketing · 2008 · 263 citations

, , +14

The effect of intrinsic and extrinsic motivations on mobile coupon sharing in social network sites

Qing Tang, Xuefeng Zhao, Shan Liu · Internet Research · 2016 · 93 citations

, , +15

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee et al. · Information Systems Research · 2019 · 80 citations · Full text

, , +16

Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit

Saman Khajehzadeh, Harmen Oppewal, Dewi Tojib · Journal of Business Research · 2014 · 71 citations · Full text

, , +16

Predicting Mobile Advertising Response Using Consumer Colocation Networks

Peter Pal Zubcsek, Zsolt Katona, Miklós Sárváry · Journal of Marketing · 2017 · 67 citations

, , +17

1–5 of 30

Authors

78

  1. SL
    Shan Liu

    Xi'an Jiaotong University, China

    3 publications · 179 citations

    3

    h-index

  2. MÁ
    Miguel Ángel Gómez‐Nieto

    University of Córdoba, Spain

    2 publications · 29 citations

    2

    h-index

  3. YH
    Young Ha

    University of Nebraska–Lincoln, United States

    2 publications · 100 citations

    2

    h-index

  4. IL
    Irene Luque Ruiz

    University of Córdoba, Spain

    2 publications · 29 citations

    2

    h-index

  5. XZ
    Xuefeng Zhao

    Dalian University of Technology, China

    2 publications · 144 citations

    2

    h-index

1–5 of 78

Institutions

44

  1. University of Minnesota

    Minneapolis, United States

    2 h-index

    2 publications

    100 citations

  2. Huazhong University of Science and Technology

    Wuhan, China

    2 h-index

    5 publications

    339 citations

  3. California State University, Long Beach

    Long Beach, United States

    2 h-index

    2 publications

    100 citations

  4. Xi'an Jiaotong University

    Xi'an, China

    2 h-index

    3 publications

    121 citations

  5. University of Córdoba

    Córdoba, Spain

    2 h-index

    9 publications

    133 citations

  6. University of Tsukuba

    Tsukuba, Japan

    1 h-index

    2 publications

    28 citations

  7. Instituto de Engenharia de Sistemas e Computadores Investigação e Desenvolvimento

    Lisbon, Portugal

    1 h-index

    1 publications

    34 citations

  8. Isfahan University of Technology

    Isfahan, Iran

    1 h-index

    2 publications

    28 citations

1–8 of 44

Venues

  1. Decision Support Systems

    2 publications · 49 citations

    2

    h-index

  2. Journal of Research in Interactive Marketing

    2 publications · 56 citations

    2

    h-index

  3. Journal of Business Research

    JBR · 2 publications · 86 citations

    2

    h-index

  4. Journal of Retailing and Consumer Services

    2 publications · 107 citations

    2

    h-index

  5. Industrial Management & Data Systems

    2 publications · 118 citations

    2

    h-index

1–5