Concepedia
Statistics
Publications
26
Citations
2.8K
H-Index
19
Active since
2004
Affiliations
MODUL University Vienna(Current)
Vienna University of Economics and Business
The University of Western Australia
Austrian Institute of Economic Research
TU Wien
Astrid Dickinger is an author at MODUL University Vienna specializing in marketing, management, and business.
Publications per year
2004–2025
Diffusion and success factors of mobile marketing
Arno Scharl, Astrid Dickinger, Jamie Murphy · Electronic Commerce Research and Applications · 2004 · 507 citations
Business, Marketing, Marketing Management +14
The role of perceived enjoyment and social norm in the adoption of technology with network externalities
Astrid Dickinger, Mitra Arami, David Meyer · European Journal of Information Systems · 2008 · 316 citations
Social Sciences, Social Psychology, Technology Management +15
Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons
Astrid Dickinger, Mirella Kleijnen · Journal of Interactive Marketing · 2008 · 263 citations
Analyzing destination branding and image from online sources: A web content mining approach
Clemens Költringer, Astrid Dickinger · Journal of Business Research · 2015 · 260 citations
Management, Marketing, Tourism Management +16
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement
Joanne Yu, Astrid Dickinger, Kevin Kam Fung So et al. · Journal of Retailing and Consumer Services · 2023 · 216 citations · Full text
Computing, Computer Science, Social Psychology +17
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