Concepedia
Statistics
Publications
25
Citations
2.8K
H-Index
19
Active since
2004
Affiliations
MODUL University Vienna(Current)
Vienna University of Economics and Business
The University of Western Australia
Austrian Institute of Economic Research
TU Wien
Astrid Dickinger is an author at MODUL University Vienna specializing in marketing, management, and interactive marketing.
Top concepts
MarketingManagementInteractive MarketingBusinessCommunicationCustomer SatisfactionDigital MarketingTourismUser ExperienceContent Analysis
Publications per year
2004–2025
Diffusion and success factors of mobile marketing
Arno Scharl, Astrid Dickinger, Jamie Murphy · Electronic Commerce Research and Applications · 2004 · 503 citations
Customer Satisfaction, Mobile Marketing, Mobile Commerce +5
The role of perceived enjoyment and social norm in the adoption of technology with network externalities
Astrid Dickinger, Mitra Arami, David Meyer · European Journal of Information Systems · 2008 · 310 citations
Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons
Astrid Dickinger, Mirella Kleijnen · Journal of Interactive Marketing · 2008 · 263 citations
Analyzing destination branding and image from online sources: A web content mining approach
Clemens Költringer, Astrid Dickinger · Journal of Business Research · 2015 · 250 citations
Web Mining, Destination Marketing, Advertising +11
The Trustworthiness of Online Channels for Experience- and Goal-Directed Search Tasks
Astrid Dickinger · Journal of Travel Research · 2010 · 214 citations
Online Reputation, Behavioral Decision Making, Digital Marketing +27
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