Concepedia
Statistics
Publications
29
Citations
4.3K
H-Index
23
Active since
1999
Affiliations
Norwegian School of Economics(Current)
University of Agder
University of South-Eastern Norway
Vestfold University College
Agder Research
Herbjørn Nysveen is an author at Norwegian School of Economics specializing in marketing, business, and marketing management.
Publications per year
1999–2022
Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons
Herbjørn Nysveen · Journal of the Academy of Marketing Science · 2005 · 1.3K citations
Business, Information Systems, Management Information Systems +13
Explaining intention to use mobile chat services: moderating effects of gender
Herbjørn Nysveen, Per E. Pedersen, Helge Thorbjørnsen · Journal of Consumer Marketing · 2005 · 640 citations
Social Sciences, Marketing, Marketing Management +17
Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
Herbjørn Nysveen, Per E. Pedersen, Siv Skard · Journal of Brand Management · 2012 · 300 citations
Business, Marketing, Marketing Management +17
Building brand relationships online: A comparison of two interactive applications
Helge Thorbjørnsen, Magne Supphellen, Herbjørn Nysveen et al. · Journal of Interactive Marketing · 2002 · 269 citations
Business, Marketing, Marketing Management +14
Influences of Cocreation on Brand Experience
Herbjørn Nysveen, Per E. Pedersen · International Journal of Market Research · 2014 · 251 citations
Business, Marketing, Marketing Management +12
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