Concepedia
Statistics
Publications
29
Citations
2.5K
H-Index
19
Active since
2000
Affiliations
Norwegian School of Economics(Current)
Gonzaga University
Norwegian Centre for Research Data
University of Oslo
University of Wisconsin–Madison
Magne Supphellen is an author at Norwegian School of Economics specializing in business, marketing, and brand management.
Publications per year
2000–2023
Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product
Sigurd Villads Troye, Magne Supphellen · Journal of Marketing · 2011 · 270 citations
Business, Marketing, Psychology +14
Building brand relationships online: A comparison of two interactive applications
Helge Thorbjørnsen, Magne Supphellen, Herbjørn Nysveen et al. · Journal of Interactive Marketing · 2002 · 269 citations
Business, Marketing, Marketing Management +14
Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism
Magne Supphellen, Kjell Grønhaug · International Journal of Advertising · 2003 · 253 citations
Business, Marketing, Marketing Management +17
A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality
James G. Helgeson, Magne Supphellen · International Journal of Market Research · 2004 · 240 citations
Consumer ethnocentrism when foreign products are better
Magne Supphellen, Terri L. Rittenburg · Psychology and Marketing · 2001 · 226 citations
Business, Marketing, Marketing Management +11
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