Concepedia
Statistics
Publications
95
Citations
6.8K
H-Index
39
Active since
1972
Affiliations
Norwegian School of Economics(Current)
Nofima
University of Stavanger
Kjell Grønhaug is an author at Norwegian School of Economics specializing in management, marketing, and business.
Publications per year
1972–2019
94
Perceived Risk: Further Considerations for the MarketingDiscipline
Robert N. Stone, Kjell Grønhaug · European Journal of Marketing · 1993 · 1.3K citations
Social Sciences, Marketing, Marketing Management +12
The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
Chunyan Xie, Richard P. Bagozzi, Kjell Grønhaug · Journal of the Academy of Marketing Science · 2014 · 335 citations
Business, Marketing, Social Psychology +17
Corporate social responsibility: investigating theory and research in the marketing context
Terje I. Vaaland, Morten Heide, Kjell Grønhaug · European Journal of Marketing · 2008 · 307 citations
Management, Marketing, Marketing Management +9
Uncertainty, flexibility, and sustained competitive advantage
Bent Dreyer, Kjell Grønhaug · Journal of Business Research · 2002 · 303 citations
Management, Strategic Management, Strategy +12
Understanding consumers' in-store visual perception: The influence of package design features on visual attention
Jesper Clement, Tore Kristensen, Kjell Grønhaug · Journal of Retailing and Consumer Services · 2013 · 260 citations
Medicine, Marketing, Marketing Management +16
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