Chunyan Xie

Trying to prosume: toward a theory of consumers as co-creators of value

Chunyan Xie, Richard P. Bagozzi, Sigurd Villads Troye · Journal of the Academy of Marketing Science · 2007 · 661 citations

Business, Marketing, Marketing Management +10

Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities

Shuili Du, Chunyan Xie · Journal of Business Research · 2020 · 491 citations

Business, Economics, Marketing +16

The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Chunyan Xie, Richard P. Bagozzi, Kjell Grønhaug · Journal of the Academy of Marketing Science · 2014 · 335 citations

Business, Marketing, Social Psychology +17

The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences

Chunyan Xie, Richard P. Bagozzi, Kjell Grønhaug · Journal of Business Research · 2018 · 231 citations

Business, Marketing, Marketing Management +17

Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”

Tore Hillestad, Chunyan Xie, Sven A. Haugland · Journal of Product & Brand Management · 2010 · 146 citations

Management, Environmental Management, Innovation Management +17