Chunyan Xie

Trying to prosume: toward a theory of consumers as co-creators of value

Chunyan Xie, Richard P. Bagozzi, Sigurd Villads Troye · Journal of the Academy of Marketing Science · 2007 · 652 citations

Culture, Consumer Decision Making, Consumer Culture +10

Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities

Shuili Du, Chunyan Xie · Journal of Business Research · 2020 · 442 citations

Artificial Intelligence, Computer Ethic, Economics +10

The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Chunyan Xie, Richard P. Bagozzi, Kjell Grønhaug · Journal of the Academy of Marketing Science · 2014 · 323 citations

Behavioral Sciences, Green Marketing, Consumer Decision Making +15

The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences

Chunyan Xie, Richard P. Bagozzi, Kjell Grønhaug · Journal of Business Research · 2018 · 221 citations

Marketing, Moral Emotions, Management +11

Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”

Tore Hillestad, Chunyan Xie, Sven A. Haugland · Journal of Product & Brand Management · 2010 · 143 citations

Environmental Performance, Green Marketing, Brand Strategy +27