Concepedia

Tore Hillestad

TH

1

Publications

143

Citations

1

H-Index

2010

Active since

Affiliations

Norwegian School of Economics(Current)

Tore Hillestad is an author at Norwegian School of Economics specializing in organisational culture, social innovation, and brand management.

Top concepts

CultureBusinessMarketingInnovationManagementBrand StrategySustainabilityGreen MarketingBrand ManagementBrand Development

Publications per year

2010–2010

1

Publications

1

Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”

Tore Hillestad, Chunyan Xie, Sven A. Haugland · Journal of Product & Brand Management · 2010 · 143 citations

Environmental Performance, Green Marketing, Brand Strategy +27

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