Concepedia

Sigurd Villads Troye

SV

6

Publications

1.7K

Citations

6

H-Index

1989

Active since

Affiliations

Norwegian School of Economics(Current)

Sandvik (Norway)

BI Norwegian Business School

Sigurd Villads Troye is an author at Norwegian School of Economics specializing in management, marketing, and consumer decision making.

Top concepts

MarketingManagementEducationStatisticsEconometricsConsumer BehaviorConsumer ResearchStatistical InferenceConsumer Decision MakingStructural Equation Modeling

Publications per year

1989–2011

6

Publications

6

Trying to prosume: toward a theory of consumers as co-creators of value

Chunyan Xie, Richard P. Bagozzi, Sigurd Villads Troye · Journal of the Academy of Marketing Science · 2007 · 652 citations

Culture, Consumer Decision Making, Consumer Culture +10

The Performance of ML, GLS, and WLS Estimation in Structural Equation Modeling Under Conditions of Misspecification and Nonnormality

Ulf Olsson, Tron Foss, Sigurd Villads Troye et al. · Structural Equation Modeling A Multidisciplinary Journal · 2000 · 645 citations

Parameter Estimation, Engineering, Wls Estimation +14

Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product

Sigurd Villads Troye, Magne Supphellen · Journal of Marketing · 2011 · 265 citations

Consumer Uncertainty, Behavioral Decision Making, Input Product +23

Buying expertise, information search, and problem solving

Fred Selnes, Sigurd Villads Troye · Journal of Economic Psychology · 1989 · 78 citations

Information Search, Business Intelligence, Management +7

Theoretic Fit and Empirical Fit: The Performance of Maximum Likelihood versus Generalized Least Squares Estimation in Structural Equation Models

Ulf Olsson, Sigurd Villads Troye, Roy D. Howell · Multivariate Behavioral Research · 1999 · 70 citations

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