Concepedia

Robert N. Stone

RN

Statistics

Publications

7

Citations

1.6K

H-Index

7

Active since

1979

Affiliations

University of Alabama(Current)

Robert N. Stone is an author at University of Alabama specializing in risk attitudes, perceived risk, and marketing.

Publications per year

1979–1997

7

Publications

7

Perceived Risk: Further Considerations for the MarketingDiscipline

Robert N. Stone, Kjell Grønhaug · European Journal of Marketing · 1993 · 1.3K citations

Social Sciences, Marketing, Marketing Management +12

The Marketing Characteristics of Involvement

Robert N. Stone · ACR North American Advances · 1984 · 96 citations

Business, Marketing, Marketing Management +3

Attitude and risk: Exploring the relationship

Robert N. Stone, J. Barry Mason · Psychology and Marketing · 1995 · 84 citations

Social Sciences, Marketing, Marketing Management +6

A Monthly Model of the United States Demand for Softwood Lumber Imports

Joseph Buongiorno, Jieh-Jen Chou, Robert N. Stone · Forest Science · 1979 · 44 citations

Natural Resources, Business Economics, Economics +17

Relationship Management: Strategic Marketing’s Next Source of Competitive Advantage

Robert N. Stone, J. Barry Mason · The Journal of Marketing Theory and Practice · 1997 · 20 citations

Management, Marketing, Strategic Management +8

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