Concepedia

James G. Helgeson

JG

19

Publications

1.1K

Citations

16

H-Index

1984

Active since

Affiliations

Gonzaga University(Current)

University of Auckland

Norwegian School of Economics

James G. Helgeson is an author at Gonzaga University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchDecision ScienceBehavioral Decision MakingBusinessAdvertisingDecision TheoryConsumer BehaviorBehavioral Science

Publications per year

1984–2017

19

Publications

19

A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality

James G. Helgeson, Magne Supphellen · International Journal of Market Research · 2004 · 239 citations

Personality Psychology, Brand Personality, Personal Branding +7

Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies

John Mager, James G. Helgeson · Sex Roles · 2010 · 119 citations

Marketing, Personal Branding, Interactive Marketing +9

The Effects of Commitment to Moral Self-improvement and Religiosity on Ethics of Business Students

Lada V. Kurpis, Mirjeta Beqiri, James G. Helgeson · Journal of Business Ethics · 2007 · 111 citations

Religiosity, Business, Moral Issue +5

Determinants of mail‐survey response: Survey design factors and respondent factors

James G. Helgeson, Kevin E. Voss, Willbann D. Terpening · Psychology and Marketing · 2002 · 110 citations · Full text

Mail‐survey Response, Behavioral Decision Making, Consumer Research +21

Trends in Consumer Behavior Literature: A Content Analysis

James G. Helgeson, E. Alan Kluge, John Mager et al. · Journal of Consumer Research · 1984 · 77 citations

Customer Satisfaction, March 1984, Consumer Study +17

Rows per page

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