E. Alan Kluge is an author at George Fox University specializing in customer satisfaction, consumer decision making, and advertising.
Top concepts
MarketingManagementAdvertisingPublic HealthContent AnalysisConsumer BehaviorConsumer ResearchMarketing InsightsConsumer PerceptionConsumer Preferences
Publications per year
1984–1984
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Trends in Consumer Behavior Literature: A Content Analysis
James G. Helgeson, E. Alan Kluge, John Mager et al. · Journal of Consumer Research · 1984 · 77 citations
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