Concepedia

John Mager

JM

3

Publications

336

Citations

3

H-Index

1984

Active since

Affiliations

Eastern Washington University(Current)

John Mager is an author at Eastern Washington University specializing in advertising, management, and marketing.

Top concepts

Publications per year

1984–2010

3

Publications

3

The Business and Society course: Does it change student attitudes?

William R. Wynd, John Mager · Journal of Business Ethics · 1989 · 140 citations

, , +4

Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies

John Mager, James G. Helgeson · Sex Roles · 2010 · 119 citations

, , +9

Trends in Consumer Behavior Literature: A Content Analysis

James G. Helgeson, E. Alan Kluge, John Mager et al. · Journal of Consumer Research · 1984 · 77 citations

, , +17

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