Terri L. Rittenburg

Building Understanding of the Domain of Consumer Vulnerability

Stacey Menzel Baker, James W. Gentry, Terri L. Rittenburg · Journal of Macromarketing · 2005 · 805 citations

Engineering, Context Specific, Consumer Study +18

Consumer ethnocentrism when foreign products are better

Magne Supphellen, Terri L. Rittenburg · Psychology and Marketing · 2001 · 224 citations

Customer Satisfaction, International Marketing, Consumer Study +21

The Ethical Decision Making of Men and Women Executives in International Business Situations

Sean Valentine, Terri L. Rittenburg · Journal of Business Ethics · 2006 · 167 citations

International Management, Ethical Decision Making, Gender Studies +10

Consumer Vulnerability as a Shared Experience: Tornado Recovery Process in Wright, Wyoming

Stacey Menzel Baker, David M. Hunt, Terri L. Rittenburg · Journal of Public Policy & Marketing · 2007 · 117 citations

Urban Vulnerability, Shared Experience, Engineering +20

Global Ethics: An Integrative Framework For MNEs

Ashay Desai, Terri L. Rittenburg · Journal of Business Ethics · 1997 · 61 citations