Concepedia

Siv Skard

SS

11

Publications

799

Citations

11

H-Index

2011

Active since

Affiliations

Norwegian School of Economics(Current)

Siv Skard is an author at Norwegian School of Economics specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBrand ManagementConsumer ResearchEngineeringBrand EquityBrand StrategyBrand AwarenessConsumer Behavior

Publications per year

2011–2023

11

Publications

11

Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

Herbjørn Nysveen, Per E. Pedersen, Siv Skard · Journal of Brand Management · 2012 · 299 citations

Customer Experience, Brand Equity, Service Organizations +8

How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting

Siv Skard, Eirik Sjåholm Knudsen, Hallgeir Sjåstad · Tourism Management · 2021 · 162 citations · Full text

Vr Exposure, Tourist Experience, Behavioral Decision Making +28

Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility

Siv Skard, Helge Thorbjørnsen · Journal of Business Ethics · 2013 · 128 citations

Advertising, Brand Equity, Management +10

When is Sustainability a Liability, and When Is It an Asset? Quality Inferences for Core and Peripheral Attributes

Siv Skard, Sveinung Jørgensen, Lars Jacob Tynes Pedersen · Journal of Business Ethics · 2020 · 64 citations · Full text

Green Marketing, Consumer Uncertainty, Engineering +26

Experimenting with sustainable business models in fast moving consumer goods

Hussnain Bashir, Sveinung Jørgensen, Lars Jacob Tynes Pedersen et al. · Journal of Cleaner Production · 2020 · 32 citations · Full text

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