Concepedia

Per E. Pedersen

PE

33

Publications

3.4K

Citations

24

H-Index

1997

Active since

Affiliations

Norwegian School of Economics(Current)

University of South-Eastern Norway

University of Agder

Vestfold University College

Per E. Pedersen is an author at Norwegian School of Economics specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionInteractive MarketingConsumer BehaviorDigital MarketingCommunicationStrategic Management

Publications per year

1997–2023

33

Publications

33

Explaining intention to use mobile chat services: moderating effects of gender

Herbjørn Nysveen, Per E. Pedersen, Helge Thorbjørnsen · Journal of Consumer Marketing · 2005 · 637 citations

Gendered Perception, Innovation Adoption, Digital Marketing +28

Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

Herbjørn Nysveen, Per E. Pedersen, Siv Skard · Journal of Brand Management · 2012 · 299 citations

Customer Experience, Brand Equity, Service Organizations +8

Building brand relationships online: A comparison of two interactive applications

Helge Thorbjørnsen, Magne Supphellen, Herbjørn Nysveen et al. · Journal of Interactive Marketing · 2002 · 266 citations

Influences of Cocreation on Brand Experience

Herbjørn Nysveen, Per E. Pedersen · International Journal of Market Research · 2014 · 245 citations

Customer Satisfaction, Consumer Motivation, Consumer Research +20

“This is who i am”: Identity expressiveness and the theory of planned behavior

Helge Thorbjørnsen, Per E. Pedersen, Herbjørn Nysveen · Psychology and Marketing · 2007 · 223 citations

Digital Marketing, Social Psychology, Consumer Research +29

Rows per page

1–5 of 33