Concepedia

Author

Severina Iankova

University of Edinburgh

Also Known As

Severina Iankova

4

Publications

326

Citations

1

H-Index

10

Concepts

All Affiliations

University of Edinburgh
SI

About

Severina Iankova is an author at University of Edinburgh specializing in management, marketing, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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326

2

Management

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326

3

Marketing

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326

4

Digital Marketing

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326

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Media Marketing

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326

Severina Iankova

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1

Publications

326

Citations

1

H-Index

YearCitations

A comparison of social media marketing between B2B, B2C and mixed business models

Severina Iankova, Iain Davies, Chris Archer‐Brown,

Industrial Marketing Management

2018

326

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