Journal of Retailing and Consumer Services · 2006 · 194 citations · 77 references
Customer ExperienceCustomer SatisfactionInteractive MarketingManagementConsumer ResearchSocial SciencesCommunicationConsumer AppealMarketingService CustomerConsumer EngagementPsychologyEmotionCustomer Loyalty
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Feeling and thinking: Preferences need no inferences.
Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text
Dimensions of Consumer Expertise
Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.2K citations · Full text