Concepedia

Fredrik Törn

FT

Statistics

Publications

6

Citations

539

H-Index

6

Active since

2005

Affiliations

Stockholm School of Economics(Current)

Fredrik Törn is an author at Stockholm School of Economics specializing in business, advertising, and marketing.

Publications per year

2005–2012

6

Publications

6

Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence

Micael Dahlén, Sara Rosengren, Fredrik Törn et al. · Journal of Advertising · 2008 · 156 citations

Business, Marketing, Marketing Management +17

Advertising Creativity Matters

Micael Dahlén, Sara Rosengren, Fredrik Törn · Journal of Advertising Research · 2008 · 141 citations

Business, Marketing, Marketing Management +15

When communication challenges brand associations: a framework for understanding consumer responses to brand image incongruity

Henrik Sjödin, Fredrik Törn · Journal of Consumer Behaviour · 2006 · 84 citations

Business, Marketing, Marketing Management +15

Effects of Ad-Brand Incongruence

Micael Dahlén, Fredrik Lange, Henrik Sjödin et al. · Journal of Current Issues & Research in Advertising · 2005 · 78 citations

Business, Marketing, Social Psychology +15

Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements

Fredrik Törn · Journal of Current Issues & Research in Advertising · 2012 · 58 citations

Business, Marketing, Marketing Management +15

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