Fredrik Lange

A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands

Micael Dahlén, Fredrik Lange · Journal of Advertising Research · 2006 · 120 citations

Business, Marketing, Marketing Management +14

Omnichannel-based promotions’ effects on purchase behavior and brand image

Angelica Blom, Fredrik Lange, Ronald L. Hess · Journal of Retailing and Consumer Services · 2017 · 120 citations

Management, Marketing, Marketing Management +16

Clustering patients on the basis of their individual course of low back pain over a six month period

Iben Axén, Lennart Bodin, Gunnar Bergström et al. · BMC Musculoskeletal Disorders · 2011 · 107 citations · Full text

Medicine, Rehabilitation Medicine, Health Psychology +8

The use of weekly text messaging over 6 months was a feasible method for monitoring the clinical course of low back pain in patients seeking chiropractic care

Iben Axén, Lennart Bodin, Gunnar Bergström et al. · Journal of Clinical Epidemiology · 2011 · 102 citations

Health Professions, Chiropractic Medicine, Health Communication +6

To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity

Micael Dahlén, Fredrik Lange · The Journal of Marketing Theory and Practice · 2004 · 93 citations

Business, Marketing, Social Psychology +12