Concepedia

Anne W. Mägi

AW

Statistics

Publications

5

Citations

958

H-Index

5

Active since

1996

Affiliations

Stockholm School of Economics(Current)

University of Florida

Anne W. Mägi is an author at Stockholm School of Economics specializing in marketing, business, and consumer behavior.

Publications per year

1996–2015

5

Publications

5

Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics

Anne W. Mägi · Journal of Retailing · 2003 · 546 citations

Business, Marketing, Retail Management +16

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

Lars Bergkvist, Hanna Hjalmarson, Anne W. Mägi · International Journal of Advertising · 2015 · 195 citations · Full text

Business, Marketing, Marketing Management +8

Perceived service quality and customer satisfaction in a store performance framework

Anne W. Mägi, Claes‐Robert Julander · Journal of Retailing and Consumer Services · 1996 · 110 citations

Business, Marketing, Retail Management +16

Consumers’ store-level price knowledge: Why are some consumers more knowledgeable than others?

Anne W. Mägi, Claes‐Robert Julander · Journal of Retailing · 2005 · 82 citations

Business, Marketing, Marketing Management +12

Store loyalty? : an empirical study of grocery shopping

Anne W. Mägi · 1999 · 25 citations

Business, Marketing, Retail Management +12

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