Concepedia

Rachel Kennedy

RK

35

Publications

1.8K

Citations

23

H-Index

2001

Active since

Affiliations

University of South Australia(Current)

London South Bank University

Mars (United States)

Massey University

Faculty of Media

Rachel Kennedy is an author at University of South Australia specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingInteractive MarketingConsumer BehaviorMarketing CommunicationAdvertising EffectivenessBrand Awareness

Publications per year

2001–2022

35

Publications

35

ON MACHINE-LEARNED CLASSIFICATION OF VARIABLE STARS WITH SPARSE AND NOISY TIME-SERIES DATA

Joseph W. Richards, D. Starr, N. Butler et al. · The Astrophysical Journal · 2011 · 295 citations · Full text

Brand Advertising As Creative Publicity

A. S. C. Ehrenberg, Neil Barnard, Rachel Kennedy et al. · Journal of Advertising Research · 2002 · 155 citations

Targeted Advertising, Brand Strategy, Consumer Research +17

How do shoppers behave online? An observational study of online grocery shopping

Zachary William Anesbury, Magda Nenycz‐Thiel, John Dawes et al. · Journal of Consumer Behaviour · 2015 · 148 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +23

Harnessing type I CRISPR–Cas systems for genome engineering in human cells

Peter Cameron, Mary Coons, Sanne E. Klompe et al. · Nature Biotechnology · 2019 · 121 citations

Engineering, Human Cells, Medicine +10

Fundamental patterns of in-store shopper behavior

Herb Sorensen, Svetlana Bogomolova, Katherine Anderson et al. · Journal of Retailing and Consumer Services · 2017 · 100 citations

Customer Satisfaction, Buying Behavior, Interactive Marketing +6

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