Rachel Kennedy - Concepedia

Concepedia

Author

Rachel Kennedy

University of South Australia ORCID

Also Known As

Kennedy, Rachel, Rachel Kennedy, Rachel Kennedyc

66

Publications

1.8K

Citations

23

H-Index

96

Concepts

All Affiliations

University of South Australia London South Bank University Mars (United States)Massey University Faculty of Media

RK

About

Rachel Kennedy is an author at University of South Australia specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	21	26	1.2K
2	Business	15	16	662
3	Arts	4	4	156
4	Engineering	4	4	183
5	Education	1	1	22

Rachel Kennedy

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35

Publications

1.8K

Citations

23

H-Index

	Year	Citations
ON MACHINE-LEARNED CLASSIFICATION OF VARIABLE STARS WITH SPARSE AND NOISY TIME-SERIES DATA Joseph W. Richards, D. Starr, N. Butler, The Astrophysical Journal	2011	295
Brand Advertising As Creative Publicity A. S. C. Ehrenberg, Neil Barnard, Rachel Kennedy, Journal of Advertising Research Targeted AdvertisingBrand StrategyConsumer ResearchCommunicationBrand Advertising	2002	155
How do shoppers behave online? An observational study of online grocery shopping Zachary William Anesbury, Magda Nenycz‐Thiel, John Dawes, Journal of Consumer Behaviour Customer SatisfactionConsumer UncertaintyDigital MarketingE-commerceConsumer Study	2015	148
Harnessing type I CRISPR–Cas systems for genome engineering in human cells Peter Cameron, Mary Coons, Sanne E. Klompe, Nature Biotechnology EngineeringHuman CellsMedicineGenetic EngineeringSynthetic Biology	2019	121
Fundamental patterns of in-store shopper behavior Herb Sorensen, Svetlana Bogomolova, Katherine Anderson, Journal of Retailing and Consumer Services Customer SatisfactionBuying BehaviorInteractive MarketingManagementBusiness	2017	100
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation Lucy Simmonds, Steven Bellman, Rachel Kennedy, Journal of Business Research Behavioral SciencesAdvertisingVisual AttentionEye-tracking InvestigationConsumer Study	2019	86
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention Lucy Simmonds, Svetlana Bogomolova, Rachel Kennedy, Psychology and Marketing Digital MarketingTargeted AdvertisingVideo AdvertisingConsumer ResearchPerception	2020	70
Is the Multi-Platform Whole More Powerful Than Its Separate Parts? Jennifer Taylor, Rachel Kennedy, Colin McDonald, Journal of Advertising Research Entertainment MarketingDigital MarketingTargeted AdvertisingComputer ArchitectureConsumer Research	2013	53
How Clutter Affects Advertising Effectiveness Peter L. Hammer, Erica Riebe, Rachel Kennedy Journal of Advertising Research Marketing AnalyticsDigital MarketingAdvertising AvoidanceTargeted AdvertisingConsumer Research	2009	51
In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ Mark Uncles, Rachel Kennedy, Magda Nenycz‐Thiel, Journal of Advertising Research Composite SegmentsConsumer UncertaintyConsumer ResearchBrand StrategyEmpirical Generalization Tradition	2012	50

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