Fundamental patterns of in-store shopper behavior

Telling more than we can know: Verbal reports on mental processes.

Richard E. Nisbett, Timothy D. Wilson · Psychological Review · 1977 · 11.3K citations

Social Sciences, Behavioral Sciences, Psychology +8

Self-reports: How the questions shape the answers.

Norbert Schwarz · American Psychologist · 1999 · 2.7K citations

Social Sciences, Psychology, Social Psychology +10

On the efficiency of certain quasi-random sequences of points in evaluating multi-dimensional integrals

John H. Halton · Numerische Mathematik · 1960 · 2K citations

Natural Sciences, Computer Science, Probability Theory +10

Quasi-random maximum simulated likelihood estimation of the mixed multinomial logit model

Chandra R. Bhat · Transportation Research Part B Methodological · 2001 · 1K citations

Social Sciences, Decision Sciences, Economics +17

Why Do People Shop?

Edward Μ. Tauber · Journal of Marketing · 1972 · 1K citations

Business, Marketing, Consumer Behavior +13