Edward Μ. Tauber

Why Do People Shop?

Edward Μ. Tauber · Journal of Marketing · 1972 · 1K citations

Business, Marketing, Consumer Behavior +13

Marketing Notes and Communications: Why Do People Shop?

Edward Μ. Tauber · Journal of Marketing · 1972 · 455 citations

Business, Marketing, Marketing Management +14

Brand franchise extension: New product benefits from existing Brand Names

Edward Μ. Tauber · Business Horizons · 1981 · 304 citations

Business, Marketing, Marketing Management +15

How market research discourages major innovation

Edward Μ. Tauber · Business Horizons · 1974 · 142 citations

Management, Economics, Innovation Management +9

HIT: Heuristic Ideation Technique. A Systematic Procedure for New Product Search

Edward Μ. Tauber · Journal of Marketing · 1972 · 52 citations

Management, Industrial Engineering, New Product Development +10