In-store Decision Making

In-Store Decision Making is a consumer behavior construct that refers to the cognitive and evaluative process by which a retail shopper selects products or services at the point of purchase, distinguished from other decision-making contexts by its reliance on immediate environmental cues, sensory stimuli, and real-time trade-off assessments within a physical retail setting.

144

Publications

15.8K

Citations

328

Authors

201

Institutions

Publications per year

2017–2026

45

Authors

328

  1. HO
    Harmen Oppewal

    Monash University, Australia

    4 publications · 492 citations

    4

    h-index

  2. DH
    Donald H. Granbois

    Indiana University Bloomington, United States

    3 publications · 183 citations

    3

    h-index

  3. KV
    Koert van Ittersum

    University of Groningen, Netherlands

    3 publications · 101 citations

    3

    h-index

  4. JJ
    J. Jeffrey Inman

    University of Pittsburgh, United States

    3 publications · 758 citations

    3

    h-index

  5. SK
    Sam K. Hui

    New York University, United States

    2 publications · 157 citations

    2

    h-index

1–5 of 328

Venues

  1. Journal of Retailing and Consumer Services

    13 publications · 938 citations

    13

    h-index

  2. Journal of Marketing

    JM · 12 publications · 3.4K citations

    12

    h-index

  3. 10

    h-index

  4. Journal of Business Research

    JBR · 7 publications · 818 citations

    8

    h-index

  5. Journal of Retailing

    7 publications · 2.8K citations

    7

    h-index

1–5