In-store Decision Making
In-Store Decision Making is a consumer behavior construct that refers to the cognitive and evaluative process by which a retail shopper selects products or services at the point of purchase, distinguished from other decision-making contexts by its reliance on immediate environmental cues, sensory stimuli, and real-time trade-off assessments within a physical retail setting.
144
Publications
15.8K
Citations
328
Authors
201
Institutions
Publications per year
2017–2026
45
Parents
144
1–5 of 144
328
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201
New York University
New York, United States
6 h-index
10 publications
1.3K citations
University of Illinois Urbana-Champaign
Urbana, United States
4 h-index
4 publications
167 citations
University of Pennsylvania
Philadelphia, United States
3 h-index
4 publications
692 citations
University of Vienna
Vienna, Austria
3 h-index
6 publications
475 citations

Cornell University
Ithaca, United States
3 h-index
3 publications
74 citations
The Ohio State University
Columbus, United States
3 h-index
4 publications
493 citations
Georgia Institute of Technology
Atlanta, United States
3 h-index
3 publications
164 citations
University of Pittsburgh
Pittsburgh, United States
3 h-index
3 publications
1.2K citations
1–8 of 201
13 publications · 938 citations
13
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JM · 12 publications · 3.4K citations
12
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9 publications · 684 citations
10
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JBR · 7 publications · 818 citations
8
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7 publications · 2.8K citations
7
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1–5