Giang Trinh

Fundamental patterns of in-store shopper behavior

Herb Sorensen, Svetlana Bogomolova, Katherine Anderson et al. · Journal of Retailing and Consumer Services · 2017 · 103 citations

Business, Operations Management, Retail Management +14

Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda

Svetlana Bogomolova, Steven Dunn, Giang Trinh et al. · Journal of Retailing and Consumer Services · 2015 · 59 citations

Business, Marketing, Marketing Management +16

Examining older consumers’ loyalty towards older brands in grocery retailing

Peilin Phua, Rachel Kennedy, Giang Trinh et al. · Journal of Retailing and Consumer Services · 2019 · 42 citations

Business, Marketing, Marketing Management +16

Understanding the attendance at cultural venues and events with stochastic preference models

Giang Trinh, Desmond Lam · Journal of Business Research · 2016 · 38 citations

Management, Hospitality Management, Tourism +9

Is digital advertising effective under conditions of low attention?

Irene Santoso, Malcolm Wright, Giang Trinh et al. · Journal of Marketing Management · 2020 · 37 citations

Business, Marketing, Marketing Management +17