Concepedia

Desmond Lam

DL

29

Publications

1.2K

Citations

19

H-Index

2003

Active since

Affiliations

University of Macau(Current)

The University of Western Australia

University of South Australia

Desmond Lam is an author at University of Macau specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorCultureCustomer SatisfactionConsumer Decision MakingBehavioral Decision MakingAdvertising

Publications per year

2003–2022

29

Publications

29

The Effects of Cultural Values in Word-of-Mouth Communication

Desmond Lam, Alvin Lee, Richard Mizerski · Journal of International Marketing · 2009 · 180 citations

Cultural Values, International Marketing, Brand Strategy +22

The role of extraversion and agreeableness traits on Gen Y’s attitudes and willingness to pay for green hotels

Candy Mei Fung Tang, Desmond Lam · International Journal of Contemporary Hospitality Management · 2017 · 155 citations

Green Hotels, Green Marketing, Behavioral Decision Making +30

Cultural Influence on Proneness to Brand Loyalty

Desmond Lam · Journal of International Consumer Marketing · 2007 · 89 citations

Customer Satisfaction, Consumer Research, Brand Strategy +18

The Effects of Locus of Control on Word‐of‐mouth Communication

Desmond Lam, Dick Mizerski · Journal of Marketing Communications · 2005 · 80 citations

Consumer Research, Brand Strategy, Social Influence +18

An exploratory study of gambling motivations and their impact on the purchase frequencies of various gambling products

Desmond Lam · Psychology and Marketing · 2007 · 76 citations

Exploratory Study, Leisure Study, Regular Gamblers +23

Rows per page

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