Concepedia

Richard Mizerski

RM

12

Publications

998

Citations

12

H-Index

1988

Active since

Affiliations

The University of Western Australia(Current)

University of South Australia

Griffith University

Norwich University

Richard Mizerski is an author at The University of Western Australia specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementSocial SciencesConsumer BehaviorBehavioral Decision MakingPsychologyAdvertisingSocial CognitionBehavioral Economics

Publications per year

1988–2013

12

Publications

12

An Exploratory Study of the Responses and Relationships Involved in the Evaluation of, and in the Intention to Purchase New Rock Music

Kathleen T. Lacher, Richard Mizerski · Journal of Consumer Research · 1994 · 182 citations

The Effects of Cultural Values in Word-of-Mouth Communication

Desmond Lam, Alvin Lee, Richard Mizerski · Journal of International Marketing · 2009 · 180 citations

Cultural Values, International Marketing, Brand Strategy +22

Primacy and Recency Effects on Clicking Behavior

Jamie Murphy, Charles F. Hofacker, Richard Mizerski · Journal of Computer-Mediated Communication · 2006 · 152 citations · Full text

Behavioral Decision Making, Consumer Research, Cognition +20

The Relationship between Cartoon Trade Character Recognition and Attitude toward Product Category in Young Children

Richard Mizerski · Journal of Marketing · 1995 · 134 citations

Trade Character Recognition, Consumer Study, Consumer Research +18

How habit and satisfaction affects player retention for online gambling

Bill Jolley, Richard Mizerski, Doina Olaru · Journal of Business Research · 2006 · 95 citations

Customer Satisfaction, Behavioral Sciences, Online Gaming +13

Rows per page

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