Concepedia

Dick Mizerski

DM

16

Publications

1.3K

Citations

13

H-Index

2001

Active since

Affiliations

The University of Western Australia(Current)

Edith Cowan University

Northern University of Malaysia

Universiti Brunei Darussalam

Dick Mizerski is an author at The University of Western Australia specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchConsumer Decision MakingAdvertisingConsumer CultureBehavioral ScienceBehavioral EconomicsBusiness

Publications per year

2001–2019

16

Publications

16

Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands

Fang Liu, Jianyao Li, Dick Mizerski et al. · European Journal of Marketing · 2012 · 419 citations

Consumer Research, Brand Strategy, Brand Loyalty +22

The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests

Victoria Mallinckrodt, Dick Mizerski · Journal of Advertising · 2007 · 331 citations

Online Gaming, Behavioral Decision Making, Consumer Research +24

The constructs mediating religions' influence on buyers and consumers

Nazlida Muhamad, Dick Mizerski · Journal of Islamic marketing · 2010 · 158 citations

Consumer Preferences, Consumer Decision Making, Consumer Culture +15

The Effects of Locus of Control on Word‐of‐mouth Communication

Desmond Lam, Dick Mizerski · Journal of Marketing Communications · 2005 · 80 citations

Consumer Research, Brand Strategy, Social Influence +18

The Effects of Following Islam in Decisions about Taboo Products

Nazlida Muhamad, Dick Mizerski · Psychology and Marketing · 2013 · 74 citations

Consumer Motivation, Consumer Study, Religious Ruling +17

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