Statistics
Publications
81
Citations
4.9K
H-Index
35
Active since
2003
Affiliations
The University of Western Australia(Current)
Fang Liu is an author at The University of Western Australia specializing in marketing, business, and consumer behavior.
Publications per year
2003–2025
81
81
COVID-19: potential effects on Chinese citizens’ lifestyle and travel
Jun Wen, Metin Kozak, Shaohua Yang et al. · Tourism Review · 2020 · 812 citations
Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands
Fang Liu, Jianyao Li, Dick Mizerski et al. · European Journal of Marketing · 2012 · 426 citations
Be rational or be emotional: advertising appeals, service types and consumer responses
Hongxia Zhang, Jin Sun, Fang Liu et al. · European Journal of Marketing · 2014 · 239 citations
Business, Marketing, Psychology +17
1–5 of 81